Everyones fave biccy brand unveiled its confidential recipes for its most beloved biscuits across social under the hashtag #baketogether during the Covid-19 lockdown. Each release was complemented by a strategic influencer campaign & a Community Management strategy, resulting in a substantial volume of UGC on Instagram, and engagement on owned & earned channels. Consumer participation was immediate and sustained across the life of the campaign, earning 3.8M reach, 19k+ engagements & 4.6k+ organic traffic referrals.

The launch of the Jeep Gladiator in New Zealand was complemented by an influencer partnership with renowned adventurer @outside.luke, for a takeover of the Jeep Australia Instagram page. Each day featured stylized, hourly on-the-ground content showcasing the Jeep Gladiator in action, alongside Q&A with followers. The campaign resulted in a substantial volume of UGC, which was thoughtfully curated and repurposed across Jeep's social platforms, leading to ongoing community initiatives to retain engagement.

In partnership with Afterpay Ambassador Daniel Ricciardo, this social-led campaign offered a 'fly on the wall' experience to the Melbourne Formula One. This initiative not only showcased the application of Afterpay for the entire journey but also successfully featured merchant partners and engaged customer segments that were previously underrepresented on social platforms. By employing vox pops & merchant content with interest-based targeting, the campaign achieved a substantial increase in app referrals and follower growth, whilst offering crucial support to small businesses.